Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Keep your email subject line short and attention-grabbing. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Not just a pretty interface Opening the door to unlimited creativity… Test, test, and test again! Make sure your email looks good on all devices before you send it out.