Avoid getting marked as spam! Only email people who have agreed to receive emails from you. "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep your email subject line short and attention-grabbing. Try different email subject line styles to find what gets the most opens. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface