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Test, test, and test again! Make sure your email looks good on all devices before you send it out. Fighting off robots… One Mississippi, two Mississippi… Generating witty text... Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. Sit up straight. Don’t forget to add a fun, relevant call-to-action button to your email.
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