Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep your email subject line short and attention-grabbing. Boost your email opens with a punchy subject line. Don’t forget to add a fun, relevant call-to-action button to your email. Not just a pretty interface My day’s been ok, how’s yours? [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email.