Don’t make ‘em yawn! Keep your emails exciting and brief. Want the loading time to be longer so we can spend more time together :) We’re very font of you because you’re our type. [insert fun loading text here] My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight.