Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. Try different email subject line styles to find what gets the most opens. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. I’m worth the wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. Keep an eye on your email open rate to analyze and improve performance!