Feel free to spin in your chair while you wait Keep your email subject line short and attention-grabbing. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens. Is anyone even reading this? Let your imagination run wild.