Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Try different email subject line styles to find what gets the most opens. Don’t forget to add a short preview description to encourage people to click on your email. I’m worth the wait Let your imagination run wild. Sit up straight.