Test, test, and test again! Make sure your email looks good on all devices before you send it out. Want the loading time to be longer so we can spend more time together :) Let your imagination run wild. Is anyone even reading this? One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!