Don’t forget to add a short preview description to encourage people to click on your email. Don’t make ‘em yawn! Keep your emails exciting and brief. Let your imagination run wild. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a fun, relevant call-to-action button to your email.