A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface My day’s been ok, how’s yours? Don’t forget to add a short preview description to encourage people to click on your email. I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email. Boost your email opens with a punchy subject line.