Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Feel free to spin in your chair while you wait Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Not just a pretty interface