I wish I looked as good as you while waiting Don’t forget to add a fun, relevant call-to-action button to your email. One Mississippi, two Mississippi… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a short preview description to encourage people to click on your email.