Don’t make ‘em yawn! Keep your emails exciting and brief. [insert fun loading text here] Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email.