Keep an eye on your email open rate to analyze and improve performance! Feel free to spin in your chair while you wait Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? Don’t make ‘em yawn! Keep your emails exciting and brief. [insert fun loading text here] I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email.