Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. I wish I looked as good as you while waiting [insert fun loading text here] Feel free to spin in your chair while you wait Sit up straight. Keep your email subject line short and attention-grabbing.