Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. Boost your email opens with a punchy subject line. Opening the door to unlimited creativity… Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you.