Keep your email subject line short and attention-grabbing. Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Opening the door to unlimited creativity… Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance!