Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… We’re very font of you because you’re our type. Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild.