Don’t make ‘em yawn! Keep your emails exciting and brief. Sit up straight. [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Boost your email opens with a punchy subject line. I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email.