Fighting off robots… Don’t forget to add a fun, relevant call-to-action button to your email. [insert fun loading text here] I’m worth the wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a short preview description to encourage people to click on your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Let your imagination run wild.