I wish I looked as good as you while waiting Try different email subject line styles to find what gets the most opens. [insert fun loading text here] Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Sit up straight. Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!