Not just a pretty interface Feel free to spin in your chair while you wait A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief.