Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Join 4 million members in making awesome marketing content. Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. One Mississippi, two Mississippi… Sit up straight.