Don’t forget to add a fun, relevant call-to-action button to your email. Feel free to spin in your chair while you wait Generating witty text... Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance! Don’t forget to add a short preview description to encourage people to click on your email. Join 4 million members in making awesome marketing content. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.