"Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. Try different email subject line styles to find what gets the most opens. Don’t forget to add a short preview description to encourage people to click on your email. Let your imagination run wild. One Mississippi, two Mississippi… Keep an eye on your email open rate to analyze and improve performance!