Keep an eye on your email open rate to analyze and improve performance! Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing. Get creative with emojis in email subject lines to increase open rates! Don’t forget to add a short preview description to encourage people to click on your email. I wish I looked as good as you while waiting One Mississippi, two Mississippi… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.