Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
Email marketing tips for podcasters
Start an email newsletter
An email newsletter can help you build a deeper connection with your podcast audience. It allows you to promote upcoming episodes, merchandise, or even sponsorships, helping you grow your podcast and your brand.By consistently delivering value through your newsletter, such as episode summaries, bonus materials, or early access to new episodes, you can keep your audience engaged between podcast releases. You can organize and schedule emails in advance using PosterMyWall’s Content Planner.
Send welcome and thank you emails
Sending welcome emails to new subscribers is an essential step in building a lasting relationship with your podcast audience. A well-crafted welcome email introduces new listeners to your podcast’s theme, highlights some must-listen episodes, and sets clear expectations for the kind of content they will receive.Similarly, a thank you email shows appreciation to listeners who engage with your content, whether they’ve subscribed, left a review, or shared an episode.
Write compelling copy for speaker and influencer emails
Make sure you don’t lose the subscribers you’ve worked hard to gain. The quality of your email content determines whether recipients will consistently open and engage with your messages. Follow these best practices for crafting compelling copy:
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Write concise and compelling subject lines. If you can’t think of a fitting subject line while customizing PosterMyWall’s speaker and influencer templates, utilize the AI subject lines feature to generate some eye-catching options.
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Tailor to your audience: Who are your subscribers? Adjust your tone in your speaker and influencer email templates accordingly, whether casual (where you can even add emojis) or more formal.
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Write with intent: What do your email recipients want to know? Make the value of your podcast clear from the start with thoughtful, targeted writing in your speaker and influencer email templates.
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Direct them toward valuable content: Add CTAs that take them to episodes, blogs, or other helpful content made by you. You can add CTA buttons to any webpage to your speaker and influencer email templates.
Incorporate visuals and audio clips
Avoid sending text-heavy emails; they can get overwhelming and hard to read for your subscribers. Make sure to break up the text in your emails by incorporating visuals and audio clips in your speaker and influencer email templates.Start by including eye-catching episode cover art that reflects the theme or topic of each episode. A vibrant, on-brand design helps build familiarity and allows subscribers to recognize your podcast at a glance. Additionally, you can add snapshots of behind-the-scenes moments and images of your guests in upcoming episodes.Add audio snippets or “teaser” clips to your emails to spark curiosity and drive higher play rates. Choose a compelling, insightful, or intriguing moment from the episode, preferably under a minute, to give listeners a taste of what’s in store. This auditory element not only lets subscribers hear your voice and get a feel for the content but also creates an interactive experience that a typical text-heavy email can’t provide.
Share your social media and streaming links
Include links to platforms like Apple Podcasts, Spotify, and social media channels to make it easy for subscribers to access your latest episodes and stay connected with your podcast community.Also, make sure to add links to your socials in Postermywall’s speaker and influencer email templates. This will help your audience stay connected with you across different platforms and join your community.
Reward subscribers with limited-time discounts
Giving discounts and deals to subscribers is a great way to boost engagement and loyalty. Offering exclusive deals, such as limited-time discounted subscription fees or access/free trial for premium content to make your email list feel special. This might also prompt them to upgrade to premium.These time-sensitive offers also help attract new listeners by creating a sense of urgency, encouraging them to take immediate action.
Monitor email metrics
Tracking important data like open rates, click-through rates, and engagement levels can enable you to gauge how well your emails are resonating with your podcast audience. These insights help you identify what content is driving engagement and where adjustments are needed, such as refining your subject lines or CTAs.You can access the performance metrics of your emails, like subscribers reached, open, and click-through rates, under the performance tab of the Emails section of your My Stuff.Regularly analyzing your email performance ensures that you're optimizing your approach, allowing you to better connect with subscribers and grow your podcast audience over time.