Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
Tips for Effective Spa Email Marketing
Craft engaging emails with spa email templates
Ensure your spa stays on top of your prospective clients’ minds by crafting informative, relevant, and engaging spa emails. Here are some salon email ideas for your beauty salon newsletter:
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Send welcome emails to new subscribers. Offer 10% off on a service to reaffirm their interest in being a subscriber and encourage them to avail of your salon’s services.
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Send promotions and offers that are relevant to the client’s past services and treatments.
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Share tips, tutorials, and articles about hair care, skincare routines, or beauty trends.
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Share stories about your staff, new products, or upcoming events to build a connection with your clients.
Coupled with a regular newsletter, send booking confirmation and reminder emails for a client’s appointment. Follow these with a thank you email after a client’s visit to show your appreciation for their support and ask for feedback.
Building a quality mailing list
Amplify the impact of your salon email marketing campaigns by building a quality mailing list. Here are some common ways to collect email addresses of prospective customers:
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Ask for emails in customer feedback and loyalty program forms.
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Ask for emails when customers book appointments, visit your salon, or make a purchase.
Plus, you can create a sign-up form on PosterMyWall for collecting emails for your mailing list. Put it in the bio of your socials and link it to a QR code on your print materials (e.g., flyers and posters).
Additionally, embed your sign-up form in your blog or website and put it in exit intent pop-ups that appear when a visitor is about to leave your website. These can offer last-minute incentives to subscribe, such as updates about offers or 100ff a future service at your spa.
Maintain your mailing list by removing subscribers who don’t engage with your emails. People who open your emails and click on the links/CTA buttons frequently are more likely to use your salon’s services in the future.
Segment your salon’s mailing list
Segment your email list based on criteria like demographics, purchase history, or engagement levels. This helps in tailoring email content for different groups and identifying which group is most valuable. Here are some key factors to consider for segmenting:
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By service preference: Tailor content according to the services clients have previously used, such as hair, nails, or skin care.
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By frequency of visits: Create different campaigns for regular clients, occasional visitors, and first-timers.
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By demographics: Personalize emails based on age, gender, or location to make the content more relevant.
You can add multiple mailing lists to your PosterMyWall account, and filter them based on the subscribers' activity.
Offer seasonal promotions
Offering seasonal promotions at your salon can be an excellent way to attract new clients, retain existing ones, and boost your business during peak and off-peak seasons. Identify the seasons and holidays during which you can offer attractive deals. For example:
By customizing PosterMyWall’s eye-catching seasonal spa email templates, you can create impactful email campaigns for your seasonal promotions in minutes.
Include CTAs in spa email templates
Guide people to take relevant action with the information in your emails by incorporating clear and convincing calls-to-action or CTAs. When customizing spa email templates, you can add CTAs like the following:
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Book Now
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Schedule Your Appointment
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Leave a Review
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Follow Us
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Explore Deals
PosterMyWall allows you to add buttons with links to any webpage in your emails.
Preview your design before sending
PosterMyWall’s spa email templates are auto-responsive, meaning that they will adjust to the screen size on which they are opened. This will help people read your emails easily on any device.
Make sure to preview all versions (desktop, mobile, and tablet) of your emails before sending them out to your subscribers.